The bag incorporates Middle Eastern design cues. Tricia Hartmann, global packaging lead at James Cropper, said: “Design with sustainability in mind is high on the agenda for brands in every sector, including luxury. There has always been a degree of resistance in choosing recycled materials, born from the perception that it means a compromise on quality and beauty.
The bag is made from 100% post-consumer waste recycled paper from James Cropper’s Rydal Packaging Collection.
This design demonstrates that is not the case. “The natural uncoated surface of Rydal gives packaging a soft haptic finish. Suited to all major print and finishing techniques, the paper range demonstrates superb reproduction of graphic elements, and it embosses and folds beautifully.
Working with Rissman we’ve delivered a true expression of eco-conscious design, that enhances the beauty and quality of the end product.”
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