Launching in the UK from this month, the refills range will be rolled out across over 20 markets in the EMEA region this year. The recommended retail price (RRP) for the one-litre carton refills starts at £4.25 in the UK, offering consumers better value on a price per ml basis compared to the RRP of the current bottled range. The refill range is being sold by Sainsbury’s and Amazon and will then be available from Boots, Tesco, Superdrug, and Ocado from mid-May.
The new cartons are easy-pour, eco refills for the brand’s family favourites in the UK: Baby Shampoo, Bedtime Bath, and Top-to-Toe Wash.
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