Market opportunities under the gift box packaging culture

Liyang paper products co., ltd is a paper printing and packaging manufacturer, accept customized different style gift box, velvet box, pen box, special box, packaging box, paper bag and so on.

People are accustomed to promoting feelings and passing blessings through traditional gift-giving gifts in traditional festivals. Under the influence of this general trend, the competition in the traditional holiday gift box packaging market has become increasingly fierce. The exquisite gift box packaging meets the psychological needs of the mass consumers. Under the stimulation of this gift box packaging business, the operators start from the market trend and introduce new appearances, styles, usage functions and cultural additional meanings of various gift box packaging. Surprisingly, we can see the unlimited business opportunities in the gift box packaging in the marketplace.

In the era of “the wine is not afraid of the deep alley”, the era of “the wine is not afraid of the deep alley” has passed. Under the market economy conditions, “the wine is also afraid of the deep alley”, which is the result of the market economy and the beautifully packaged products. It is easier to sell in the market and it is easier to obtain economic benefits. During the Mid-Autumn Festival and the National Day celebrations, the gift box market ushered in the economic peak. In terms of wine and moon cake market, all kinds of wines and moon cakes are on the shelves of specialty stores, and various kinds of wines and moon cakes compete for each other. In the past, wine and moon cakes were heavy in the "lizi", but nowadays, in the social environment of "people rely on clothes and horses to lean on the saddle", the weight of "lizi" depends on the "face", but now according to the market According to the survey results, the beautifully packaged gift boxes are delivered, and the quality of the products is of course important. Consumers are more concerned with the external packaging of the products.

In order to understand the market benefits of packaging gift boxes, HC's Xiaobian visited Beijing's major liquor and moon cake shopping malls. During the interviews with many wine and moon cake gift box sellers, sellers frankly said: the same quality of wine The quality of the products and moon cakes, the finely packaged wines and moon cakes are three times that of ordinary packaging wines and moon cakes. Why is there a very different sales situation under the same quality? The reason is that the wines and moon cakes that are put on the beautiful packaging are more popular in the market, and China, which is famous for its ceremonial state, pays attention to “face” in the courtesy. The "face" we are talking about here is the exquisite packaging of various gifts. The beautifully packaged wine and moon cake not only show the sincerity of gift giving, but also a symbol of a person's status and taste. Therefore, it is crowned. The personal image of the wine and mooncakes needs to be in line with the identity and status of the gift giver, as well as the identity and status of the recipient. At this time, a beautiful and appropriate packaging gift box will make your gift delivery just right.

In Beijing's major liquor and moon cake shopping malls, we will also carefully discover that there are not only the poems of the literati, but also the world's humanities and landscapes. We also sent the culture at the same time as the gifts and gifts, and received the culture. culture. The gift box operators divide the gift boxes into different grades to meet different consumer groups. The operators who are good at grasping the market packaging culture focus on the gift box packaging, and focus on the cultural packaging etiquette, with cultural richness. The gift box packaging enhances the value of the gift. The customer is God. Nowadays, the gift box packaging meets the psychological needs of the mass consumers. Under the stimulation of the business opportunity of the gift box packaging, the operators start from the market trend and package the appearance and style of various gift boxes. In terms of the use of functions, cultural additional meanings, etc., it is surprisingly successful, and we can see the unlimited business opportunities of gift box packaging in this kind of marketplace.

The industrial chain brought by the gift box packaging We can convey the cultural information of other enterprises to consumers through wine and moon cake as carriers. If we understand wine and moon cake packaging as an information carrier, the packaging market will expand indefinitely. We can customize wine and moon cake packaging for large-scale companies' online and offline activities, customize wines and moon cakes for large enterprises and insurance companies, and put corporate logos on wine and moon cake packaging to convey corporate culture. This is mutual benefit. Marketing.

For the different grades of packaging and labeling of various gift box products in the market, the previous single printing method can not achieve the various expected effects of gift box packaging, and organically combines offset printing, flexo printing, gravure printing, screen printing and digital printing. In order to avoid the lack of a single printing method. The unit type flexographic printing production line can be interchanged with the gravure printing and screen printing units, and can be combined and printed, and can realize online post-press processing such as glazing, hot stamping and laminating. This has brought many extended industrial chains to the printing industry and solved more employment problems.

When a certain emotional experience is incorporated into a certain cultural connotation, the gift box packaging that appropriately meets the needs of consumers appears in front of the public. While promoting the traditional culture, it stimulates the economic growth of the gift box packaging market.

Packaging technology highlights the development trend of the packaging market. Under the fierce market competition, gift box packaging has become a market that can be continuously tapped. The potential stocks in the gift box packaging market will also develop in a favorable direction, and more and more competitive and challenging. Sex, the packaging market is the one who understands the laws of the market. As long as they are good at observing, familiar with the consumer market and mastering the objective laws of the market economy, we can create good economic benefits in the packaging market.

Related links With the increasing living standards of the people, more and more people pay attention to the traditional holiday gift packaging, and the external form has become the focus of affecting the consumption of holiday gifts. In the survey on the attention of gift packaging, 38% of consumption The person said that they were “very concerned” about gift packaging, 53% of consumers said “more concerned” and only “9% did not pay attention”.