Packaging suppliers are having to walk a tightrope between making a pack cost-effective and adding the bells and whistles required ,While luxury consumers are becoming more discerning about what they spend their money on, their desire to spend that money hasn’t changed. Not only are they willing to spend on luxurious, premium packaging, that sense of luxury is the very thing that could be the differentiator in a customer’s purchasing decision.
Undoubtedly, luxury goods manufacturers are looking for value and cost-effectiveness from their packaging, but this cannot be at the expense of brand image and on-shelf impact and appeal. The focus for luxury packaging suppliers is to deliver these as cost-effectively as possible with an emphasis on sustainability throughout the design and manufacturing process .
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