You don’t need me to tell you that inflation and supply chain shortages are two of the most pressing issues at the minute. This turns luxury goods into safe haven investments, which may tempt some consumers to put their savings towards a big-ticket purchase.
Soaring inflation is also a key demand driver for luxury goods as they hold their value very well and can even increase in value, especially at times of material scarcity.
Packaging suppliers are having to walk a tightrope between making a pack cost-effective and adding the bells and whistles required.
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